The Cookie Law has been in force in Europe since the 5th of June 2012. This law requires websites to clearly and adequately inform its users about cookies.
What is a cookie?
Cookies are small text files that are saved on a user’s computer when that user visits a website.
A distinction is made between permanent and temporary cookies on the one hand, and between direct and indirect cookies on the other hand. Cookies are permanent when they remain on the user’s computer, even after the browser was closed. Direct cookies are sent by the website itself, whereas indirect cookies belong to third parties.
Some kinds of cookies can remember functional preferences such as the user’s language preference. Some cookies analyze information such as the amount of visits on a website. Other cookies might be used for marketing purposes.
The functional cookies (both permanent and direct) on the QuantumPreneur website are cookies that are necessary for the website to function and register the preferences set by users (such as language preference) and to recognize returning visitors.
Google guarantees its compliance with the Safe Harbor principles and is affiliated with the American Department of Trade’s Harbor programme.
If you do not want any data about your visit to the website to be passed on to Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on. More information about privacy in Google Analytics is available here.
Analytics cookies used:
These cookies keep track of the pages you visit to build up a profile of your online behavior. This profile can be linked to data such as your name, address or e-mail address.
Ad targeting cookies
These third party cookies are placed on advertising platforms or networks to:
• Display and follow up on advertisements
• Allow advertising networks to show adverts that are relevant for you, based on your previous activity (this is also referred to as “behavioral” or “direct” advertising)
They are usually installed by third party advertising networks with the consent of a website operator. They can remember that you visited a certain website and this information may be shared with other organizations, such as other advertisers. However, they cannot define who you are, because the collected data is never linked to your profile.
“Retargeting” is a way of advertising based on interests, which allows us to show advertisements based on your previous browsing activity on our website. This allows us to advertise to people who have previously visited our website. These cookies are usually installed on your device by third party advertising networks. These are some of the most important external networks we work with:
• Google Adwords
Without these cookies, the online advertisements you see would be less relevant for you and your interests.
Should you have any complaints about the way QuantumPreneur collects, uses and/or processes your personal data, you can file a complaint with the Privacy Commission.